25 Year Retrospective - Goldman Holiday Card

25 Year Retrospective is the first Goldman holiday card experience to showcase the history of our family and its evolution from our debut in 1995. This exhibition highlights the Goldman’s card as the family navigated Y2K, 9/11, the breaking of the Curse of the Bambino, the Great Recession, the Even Years in black and orange, college graduations and an empty nest, and eventually the COVID-19 pandemic.

This exhibit looks back at over two decades to show visitors what we can learn from the past, which can help guide us into the future…if we continue to grow, create and connect with others. The works presented herein together represent:

  • 25 cards

  • 170 faces

  • 10,000 reams of paper

  • 255 hours of work billed to GMG Consulting

  • 7,500 stamps

  • 8 gallons of envelope-closing saliva

25 Year Retrospective is a presentation of the Annual Goldman Holiday Card publication, and is free to the public. This exhibit runs through the month of January 2022 and is made possible through the support of various photographers, who receive appropriate credit in this exhibit; the individual members of the Goldman family, who donated their name, image and likeness (NIL) to make this possible; and social media, which has provided inspiration in recent years.

2022- The 25 Year Retrospective Installation - SF Museum of Modern Art, San Francisco, California

2022- The 25 Year Retrospective Installation - SF Museum of Modern Art, San Francisco, California

2022- The 25 Year Retrospective Installation - SF Museum of Modern Art, San Francisco, California


It all started in 1996…

1995/96 And Then There Were Four


1996/97 California Dreaming - photo credit Kyle Goldman


1997/98  Pre-digital Selfie


1998/99 Inside Joke 


1999/00 Ski Trippin’ - Utah


2000/01 Down the Cape - Falmouth 


2001/02 Building a Home - photo credit Kyle Goldman


2002/03 Roadtrip - Santa Barbara


2003/04 Aloha


2004/05 iFamily


2005/06 Chillmore in the Caribbean


2007/08 Doing Our Things


2008/09 Save The Date


2009/10 Netspeak


2010/11 Facebook Post - SF Giant’s win WS - photo credit Alan Schacter 


2011/12 Our City By The Bay - Golden Gate


2012/13 - Instafam


2013/14 Our City By The Bay - Bay Bridge


2014/15 Backyard Graduation Party


2015/16 iPhone 5 Snapchat Graduation


2016/17 Mexico in White


2017/18 Bitmoji Family


2018/19 Google Search


2019/20 30 For 30 


2020/21 Pandemic Birthday 


2021/22 Four Plus One Equals Five, Engagement Party

If you are reading this, I’d like to take this time to thank you all for visiting the 25 Year Retrospective. This also means you are on “the list” and a recipient of our annual holiday card or at least know someone who is a recipient. So in some way you are a part of our extended family. Thank you for being a part of our journey through this show of life.

- The Goldman Family

Be well, do good work, and keep in touch.
— Garrison Keillor