Market Studies and Competitive Intelligence

Greg Goldman has more than 27 years experience in the graphic communications industry. GMG Consulting Group performs market and competitive intelligence studies and develops tactical strategies – in product development, marketing approaches, sales programs, channel development, account penetration and partnerships – for leaders in the digital print and graphic arts industry.

GMG’s competitive intelligence team has researched, analyzed and published numerous briefing papers about competitors, technologies, and vertical markets. Our studies identify competitors, analyze development plans, customer retention efforts, channel strategies, and perform competitor SWOT analysis. These programs include primary and secondary research on customers, competitors, and specific vertical markets in order to advise senior management on the optimal strategic approach with which to enter or compete in a given segment of business. We routinely perform discreet interviews of GMG proprietary contacts from around the globe to verify and substantiate our analysis.